For CEOs, CROs, CMOs & GTM leaders
Know who to sell to —
and why — in weeks, not months
Partner with ClearICP when your customer base has outgrown spreadsheets and slide-deck guesses. We run a structured engagement on your data and deliver segmentation, ICP definition, and GTM priorities your team and board can act on.
PE-backed or independent · B2B SaaS and services
Why companies partner with us
You are not buying software to figure out alone. You get a team that does the analysis, pressure-tests the segments, and hands you deliverables ready for leadership and the field.
Grounded in your data
We work from your CRM and revenue data — not generic personas or analyst reports. Every segment and ICP claim ties back to accounts you already have.
Built for decisions
Outputs are meant to change how you allocate sales, marketing, and product — segment priorities, ICP qualifiers, and a value/potential view of the base.
Leadership-ready
Executive summary, board-style deck, and exports your RevOps team can operationalize — reviewed by practitioners who have run GTM at growth-stage and PE-backed companies.
When teams bring us in
GTM clarity & focus
Sales and marketing are pulling in different directions, or growth has stalled because "everyone is a fit" stopped being true years ago.
- Define or refresh your ideal customer profile from real wins and losses
- Segment the base by value, potential, and fit — not just revenue band
- Align sales, marketing, and CS on who to pursue and who to deprioritize
- Give new leadership a fact-based view of the customer landscape in weeks
Board, investors & strategic moments
You need a credible customer story for the board, a sponsor, or a major GTM shift — without commissioning a quarter-long strategy project.
- Support board or investor conversations with segmentation backed by your data
- Respond to PE operating partner or value-creation mandates with substance
- Inform pricing, packaging, or market entry with segment-level economics
- Post-acquisition: unify customer views and GTM focus across combined books
What you get from the engagement
A clear ICP your team can use
Firmographic, behavioral, and contextual dimensions with explicit qualifiers and disqualifiers — not a one-slide persona. Built to inform targeting, messaging, and product bets.
Segmentation with names that make sense
Named segments with revenue and account counts, plus a value × potential matrix so you know where to expand, protect, or walk away.
A walkthrough with your leadership team
We present findings, take your pushback, and refine narratives before anything goes to the board or the field. You leave with agreement on priorities, not another deck in a folder.
How we compare to your alternatives
| Approach | Typical outcome |
|---|---|
| ClearICP engagement | Delivery in weeks (not months), $10–25K scoped, expert-reviewed segments and ICP on your data |
| Strategy consulting | Strong frameworks, 3–6+ months, six-figure fees, often light on account-level detail |
| Internal DIY | Stretches RevOps and leadership bandwidth; hard to finish while running the business |
Referred by your sponsor? See how PE firms use ClearICP
Ready to sharpen your GTM focus?
Book a walkthrough to see sample deliverables and discuss whether an engagement fits your timeline and data.
Want a low-friction look first? — then we'll schedule a call to scope the full engagement.